Crosses billion active users8/4/2023 ProBeat is a column in which Emil rants about whatever crosses him that week. Now it’s seen as one of Facebook’s best acquisitions.įacebook’s $19 billion acquisition of WhatsApp is a more complicated story. Gmail crosses 1 billion monthly active users milestone Himanshu, 02 February, 2016 Google has revealed that its email service Gmail now has over a billion monthly active users. Many made fun of Facebook’s acquisition of Instagram. Who wouldn’t want to buy a company for $1 billion to see it grow 20-fold and generate quintuple its purchase price every year? Today, it looks like a brilliant bet that has not only paid off, but paid dividends. Six years ago, it looked like the deal made no financial sense. Now, some estimates suggest Instagram is generating about that percent of Facebook’s mobile ad revenue, or over $5 billion in revenue annually. Facebook has hit a new milestone, with more than two billion monthly active users now on the social network less than five years after hitting the one. The company launched the Gmail in beta in the year 2004 and. I had to dig up my coverage from 2012 trying to explain the news to find that the purchase price was 27 percent of Facebook’s 2011 revenue. Google announced that its popular email service Gmail, holds one billion active users worldwide. Facebook, the worlds most used social media platform has nearly 2.9 billion monthly active users (MAUs) as of March 2022 Facebook crossed the 1 billion MAUs (. ![]() The startup didn’t have a business model. The growth also means that while each user was acquired at the time for about $20, the acquisition’s cost per user has now fallen to just $1.Īt the time, Instagram was making no money. That means Facebook has managed to grow Instagram’s userbase 20-fold in six years. The reason I set the above chart to start in May 2012, when Instagram had just 50 million active users, is because Facebook acquired Instagram for $1 billion the month before, the company’s biggest acquisition to date. ![]() The one billion monthly active users milestone comes after over year of its ban in India due to national security reasons. Let’s really put that figure into context. More than 1 billion people around the world now come to TikTok every month to be entertained as they learn, laugh, or discover something new, TikTok said in a press release on Monday. It therefore managed to join the 1 billion user club, of which only a handful of services are members, in less than eight years. Above: Instagram’s monthly active users over six years, from 50 million to 1 billion.
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